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Search Engine Optimisation
When we first started working on this project we started to create a basic website according to the brief and client meetings. Over time this has now evolved into a product catalogue with e-Commerce features that are currently being incorporated into the website. This demonstrates our flexible approach of designing websites in such a way that they are resilient to future changes as your website grows as your business does.
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We met up with the client to discuss and advise on creating a directory of Psychotherapy & Counselling service providers that were identified for the different languages they can communicate in. The target audience are those who have a native language other than English and designed to assist them in finding suitable advice in an area local to them. The website search features tagging and a drill-down which allows your search to be very user friendly in finding specific services offered.
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A small accountancy firm who were looking at expanding their client base and reaching new customers outside our their local area approached us for assistance with getting their brand online. We have implemented an internet marketing strategy involving Search Engine Optimisation, in addition to providing an online Web Collaboration suite including Email, Calendar sharing, Document sharing which is all integrated.
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A restaurant that had won an award in the Curry Chef of the Year competition in Croydon wanted to get an online presence and maximise the positive publicity they received from organisations such as Croydon Council. This led to increased sales and many additional visitors continuing to find them through search engines such as Google.
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We have been working towards the restructure of the government's former Commission for Racial Equality which had an organisation in each borough. Now with the relaunch these organisations are responsible for all Equalities (Race, Gender, Faith, Age, Disability & Sexuality). Consequently their strategy is to now reach a wider audience with an engaging website which supports this. Interactive features such as a discussion forum are in currently being developed for launch in the next few months.
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