We are in the process of rebranding to 2Toucans and will be launching a new website soon.

Silk Road Boutique

Silk Road Boutique is a premium silk product company providing elegant and luxurious 100% mulberry silk sleepwear and loungewear. At Silk Road Boutique, we are devoted to provide only the best quality silk sleepwear and loungewear to fashion the lush indulgence, supreme comfort and sophisticated sensuality of your life. Their beautiful and luxurious garments are exquisitely and exclusively designed effortlessly with classic timeless aesthetics. Every piece of nightwear and loungewear captures the essence of romance, glamour, sensual elegance and cosiness. The superb collection accomplished with refined embroideries, subtle laces and charming patterns.

Timelines

As there was not an existing website to be replaced this made things a lot easier. We used an Agile approach with regular reviews with client's technical contact with bi-weekly phonecalls and regular emails. The project kicked off in January 2012 and was launched in April, with some amendments made in May and June. The project team of 3 was very small and consequently with regular communication we were able to collaborate relatively quickly to get the project launched.

Requirements

To have a professional look on par with many rivals who were much more established and bigger on a budget. To bring in organic search traffic as marketing budgets were low.

Outcome

Sales grew steadily post launch and the client was able to recover their costs quickly.